This message is usually triggered by content quality issues, insufficient unique content, navigation/UX problems, policy compliance gaps, or technical crawl issues.

AdSense reviewers look at your site through 41 machine-checkable signals classified into 3 tiers by severity: Required (failure = AdSense rejection — fix first), Recommended (failure = lower approval odds & weaker revenue), and Suggested (community best practice & E-E-A-T signals). Our audit probes every one of those signals and tells you which URLs are flagged and what to change.

Yes. The key is making meaningful, specific changes before you reapply — not just hoping the next submission is different. After you fix the issues our audit surfaces, re-run the audit to confirm every issue is resolved before submitting.

Not exactly. Utility sites struggle because tool pages look similar and often appear thin to automated quality signals. Adding helpful supporting content (how-to guidance, FAQs, examples, use-case walkthroughs) significantly increases perceived value without requiring a full blog.

A typical fix: add 1,000+ words of "how this tool works" content, an examples page with real screenshots, and an FAQ. That alone takes many utility sites from rejected to approved.

A Free plan audit runs in about 30 seconds for the security / ads.txt / structural checks. Paid plans crawl up to 100 pages and add a few seconds per page.

No. This is an independent audit that surfaces technical signals and heuristics based on AdSense's published guidelines and known rejection patterns. Google always makes the final approval decision. We just help you detect what's likely causing the rejection.

Google has no minimum traffic requirement. Reviewers evaluate overall site quality (original content, structure, trust signals, navigation), not visitor counts. Many sites are approved with very low daily traffic. Focus on making the site clearly demonstrate its purpose, content depth, and trustworthiness — not on chasing traffic.

The AI Coach Report runs an LLM over your audit results and produces a personalized diagnosis: which 3 issues to fix first, what to write on each affected page, and an estimate of approval likelihood after fixes. It runs in ~30 seconds.

AI Coach is included in Starter, Pro, and the 100-Audit Pack.

Email us. Every check is a probe — sometimes our assumptions about your site are off (CDN behavior, custom routing, edge cases in 3rd-party widgets). We'll fix the probe or whitelist the false positive for your site.

Signed-in users get audit history stored on Cloudflare D1 (so you can re-audit and compare scores). Anonymous users get a public shareable link, and the raw results live in the URL only. We never sell or share data with third parties.

Yes — your plan stays active until the end of the current billing cycle, then downgrades to Free. No questions asked. Refunds within 7 days of first paid charge are issued in full; after 7 days, eligible refunds are prorated by the unused days in the current billing cycle.